PPC (pay-per-click) is a form of internet marketing. With PPC, advertisers pay a fee whenever a potential customer clicks on their ad. At its most basic, PPC is a method of purchasing visits to your website, as opposed to “earning” those visitors organically.
Among the leading varieties of PPC is certainly advertising via search engines. It enables advertisers to make bids for placement of their ads in the search engine’s links when users search with a keyword that relates to their products, business or services.
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Pay-per-click means strong leads. With an effective PPC campaign, you’ll connect with the right consumers just as they’re searching for the very products or services you provide.
PPC will put your business directly in front of people who already are expressing an interest in what you’re selling.
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