Search Engine Optimization
Search Engine Optimization (SEO) is the practice of persuading Google, Yahoo and other search engines to recommend your content to users as the most effective solution, product or service to what they need.
There are a few essential things you’ll need to accomplish in order for search engines to present your content in search results:
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understanding of the products and services
- Ensure that the search engines have an understanding of the products and services your business offers.
- Persuade the search engine that you’re a credible, dependable option for users.
- Make sure that your content is deliverable.
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quality and uniqueness.
How well and how frequently your content appears in search engine rankings depends upon its quality and uniqueness. Search engines will display the results that they consider is the best answer to what they’re users want.
bring valuable potential customers
Effective SEO is critical because it can bring valuable potential customers (known also as organic traffic) to your website. (Organic traffic is free. It’s basically when search engines display your content to users on the organic area of a search engine results page.) You don’t pay for that ranking. When users click on the results and visit your website, you don’t pay anything to Google for the visit.
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Paid search results will also appear upon the same search engine results pages. They are easily identifiable due to the “ad” symbol that appears next the search results. If users click on the paid results and visit that particular website, the advertiser is paying the search engine for the visit.
An important component of effective SEO is determining what prospective customers want. SEO involves finding the search phrases they may use. Then, the next step is to create relevant content that provides a clear, helpful and straightforward solution to the products and services the users need. Naturally, the use of powerful “keywords” are essential for getting useful results.