Without a doubt, text message marketing is among the most practical and effective tools a business can utilize to interact with existing and prospective customers. Importantly, text message marketing is simple and user-friendly.
More engagement with your customers.The number of smartphones in use nationwide continues to increase, with many people accessing their devices hundreds of times every day. Text message marketing puts those numbers to work in your favor. Each time a prospective customer looks at their device presents an opportunity for them to view a message about your products and services.
More reliable and more effective than e-mail. The vast majority of smartphone users open their text messages within a few minutes. That means that with text message marketing you’ll avoid spam filters and experience a very high “open” rate. Consumers simply feel more comfortable replying to texts!
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Make lasting connections with existing customers. Less formal than speaking on the phone, text message marketing is a non-intrusive method of communication.
For example, rather than calling a customer with a reminder of their next appointment, you can simply send a text message they can view at their convenience. Additionally, you can automate this efficient process to save time.