This critical initial step is when you’ll define your goals and determine which social media outlets to use. Also, you’ll decide what kind of content to share on those outlets.
This involves determining what your content is going to look like. For instance, will you use video? When selecting images, which photographs wll you choose? Planning also entails a timeline of when you distribute the content on the various platforms.
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Listening and engaging with your customers. It’s useful to monitor what customers are saying and how they react to your brand. This might call for adopting social media engagement tools.
Reporting and analytics. As aspect of social media marketing is monitoring how far your posts are reaching.-Advertising. Buying advertising on social media channels is a good way of promoting and developing your brand.
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